Simple Creative Design

20
%

Search Related Content

25
%

SEO Organic Search Efforts

25
%

Call to Action

15
%

Website Analytics

15
%

Digital Marketing websites optimized for Google Ads and SEO organic search results

Consumer behavior has changed over time in the age of digital marketing most consumers will use a search engine or Google Ads to find a product or service. For instance, the thick yellow pages, which were popular years ago, have been replaced with online search directories and websites. It is no longer beneficial simply to have a webpage. Business today have to allocate resources and seriously rethink their Digital marketing strategies, there are several components that need to work together to ensure your business website design is appealing and informative and most importantly can be found. People want to visit a site that answers their questions and is easy to navigate through.

Digital Marketing
Keywords

SEO website design with search terms used in your descriptive content

Content in digital marketing web design is key to answering the customer’s search questions. They need to know why your products and services can benefit them. The right content on your site can make it easier for your business to be found on the Web. So the question is, what is the right content that will turn viewers into customers? You already have a site with eye-catching design and of course, easy-to-find contact information but there is more content that you’ll need to make your businesses grow. The content on each page should fully explain the topic so people are sure they can trust your services and move on to more information. Business website design must meet the needs of Google Ad campaigns and other digital marketing strategies.  

SEO Organic search results part of digital marketing

SEO is essential for your business to list on a Search engine results page. The content on your website should have keywords and links that will improve your SEO efforts. However, this is a process and results improve over a period relative to effort and meaningful content, avoid flooding content, such as landing pages and blogs, with too many keywords. SEO strategy can be cost effective but does require time 6 months to a year is not uncommon. Blogging is also a key component in SEO. Make sure to constantly update your information and keywords to keep them relevant to what people are searching.

SERP Google
Call Too Action

Call to Actions for better SEO results

In marketing, your call to action (CTA) is the part of your advertisement that tells your target audience what they should be doing once they land on your page. The simplest example of a call to action is “Buy now!” The more information you can provide your potential customers with your CTA, the better it will be for all parties involved. A strong CTA button needs a few well thought out components for the appeal and functionality. You want to get those visitors to become leads, leads to become customers, and then customers to become promoters. Effective and creative CTA’s can achieve those goals for your business.

Website Analytics

Web analytics is the process of tracking, collecting and measuring user activity on your site to spread awareness and increase traffic. The numbers may not be the most exciting aspect but it’s important to see how your website is improving. Your web marketing team should be able to provide an accurate tracking of the number of visitors to your site and click on your call to action buttons. This will allow you to see your website traffic trends, the most popular pages and and areas of improvement. It’s important to track your success and see what you can improve to better generate traffic to your site and turn prospects into lead

Digital Marketing